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•   When you watch TV, how much attention do you pay to the advertisements?

•   Which advertisements do you like most and which least? Why?

•   How would you advertise something you wanted to sell?

•   What are the harmful and the beneficial effects of advertising?

•   Do you think that ads create a desire for more and more material possessions?

•   Do you think that commercials on TV are annoying because they interrupt programs or do you think that many ads are more amusing that the programs on TV?

•   Do you sometimes want very expensive things which you or your parents can't afford?

•   Do you think ads influence the choices you make when you or your parents buy food?

•   What brand is the ketchup you or your parents buy?

•   Is it always the same brand? Why do you prefer this brand?